A thoughtful attack on brand- and experience-based design

Re-Thinking Interaction Design | design mind.

From Frogdesign.

“If there is a future for designers and marketers in big business, it
lies not in brand, nor in “UX,” nor in any colorful way of framing
total control over a consumer, such as “brand equity,” “brand loyalty,”
the “end to end customer journey,” or “experience ownership”. It lies
instead in encouraging behavioral change and explicitly shaping culture
in a positive and lasting way.”

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One thought on “A thoughtful attack on brand- and experience-based design

  1. Chauncey is there a reference for the enterprise exchange conversation? What models best invoke this design premise of lasting change of behavior and shaping of culture. Hope you and yours are well, Sir.

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